Evisu

Once upon a time there was a real connoisseur of jeans, Hidehiko Yamane - as expert and demanding as only certain Japanese otaku can be. He passionately searched for the best products to import from anywhere in the world. He soon realized that quality denim, the original, was impossible to find on the market.
Then, during one of his trips looking for vintage pieces, he came across a 1950s American loom capable of weaving forty metres of a selvedge denim a day. Yamane had an idea: why not make exceptional jeans for connoisseurs like himself? So the Evisu adventure began. In 1988 Yamane - who calls himself a tailor, not a designer of jeans - created a cult product.
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All the shops selling the brnad Evisu on a map.

Fruit Punch

• 4th arrondissement
• Saint-Paul, Pont Marie
• Antony & Alison, Evisu, ...
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Few shops are courageous enough to present lines of emerging designers. Fruit Punch is one of them.
The owner of this store distributes indeed creators quasi-inconnus. Ivanna Helsinky: a mixture of scanned photos, retouched before being finely strassées. At his side are a collection of baskets Schmoove whose line reminiscent of Converse, but he grounds out with its most...

Royalcheese

• 2nd arrondissement
• Etienne Marcel, Sentier
• 2k, April 77, ...
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Royalcheese was born in 1998, modest, friendly and discreet, it becomes no less one of the most sophisticated shops in Paris. It poses, the first, the foundations for a new way to sell products on-street addicts demanding. There have been numerous brands launched on the market in Paris thanks to the small shop on the street tiquetonne. At the heart...