In 1992, Isabelle Benichou decides to go launch her own ready to wear brand. 'Each one of us is somebody's petites, affectionately speaking. ... Isabelle's creations are alike their designer : a natural and spontaneous woman, in tune with her time and at ease with herself. Isabelle takes the quality of her creations to heart, and thus uses noble fabrics, such as cashmere, silk satin, printed materials? But above all, she cares about rending such luxuries affordable. As a result, many designs have become basics of the brand these last few years, especially the cashmeres and the dresses. The personality of Isabelle's collections asserts itself with the passing of seasons. She has launched the line Les Petites...lles, for girls aged from 4 to 12, she designs accessories? The designer cannot stop innovating.