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In 1970 the company PHILDAR, No. 1 yarn and knitting socks, wants to find no additional gates to increase its sales. PHILDAR wishes to invest in local small surfaces. However there is then on the market that large areas not suitable for its products. PHILDAR decided to diversify its range for its return surfaces.Pour do PHILDAR 3 cadres assigned to find the right product to add to his collection. These 3 people visit the United States encountered a new trend lighthouse: pants for women, flagship product there. The idea is accepted and very quickly expanded to a full range of ready-to-wear women.