The adventure began in 2003 and Petula Alann, old friends, go on weekends in the countryside. Here, shaded by the fresh air, she said she would dream of a shoe customizable to infinity. He replied that it is a good idea, but instead to design a shoe, why not imagine a versatile accessory that will customize the hats as well as jackets, sweaters, bags and heels. She applauds, he smiles, the idea was launched ...