In 1897, CC Hudson, aged 20, leaving Spring Hill Farm, located in the county of Williamson, Tennessee, to try his luck in North Carolina, where a city begins to develop a textile industry. He found a place in a factory manufacturer of overalls, where he sews buttons for 25 cents per day. In 2007 the campaign is lived WANTED 'live' and mixes music, art, film and denim. Throughout the summer Wrangler Thisiswanted runs across Europe and in particular stops in Barcelona, Stockholm and Milan, while calls for events in the United Kingdom, Holland, Belgium and Ireland.