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Gaspard Yurkievich

Gaspard Yurkievich opened its first boutique in March of 2005. The flagship store, located in the Marais, reunites the following collections: women's and men's prêt-à-porter, hosiery, shoes, bags and jewelry.
The interior design was conceptualized by the German architectural firm B-DREI: smooth surfaces shine like gold, the color of Gaspard Yurkievich's logo, with black laquered walls and mirrors redirecting the eye toward the collections and enhancing them. The omnipresence of ultrarealistic mannequins in unconventional poses evokes the sexy staging of Gaspard Yurkievich's fashion shows and contrasts with the minimalism and the purity of the forms.
This design concept is the basis of staging and lighting arrangements intended to evolve with each season, in resonance with the themes of the fashion-shows corresponding to the collections sold in the boutique.