Micromania - Gare Montparnasse

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Micromania is a company founded in 1983 by Albert Loridan, and specializes in the sale of video games. At its inception it sold by mail order. The company is now the leader in France with 25% market share and 280 stores. It also organizes the Micromania Game Show which was once reserved for the best customers. The mascot of the firm is Marc Lacombe, said Marcus, and runs regularly videos that are distributed in each store micromania. The loyalty card is called the Mégacarte (5% discount and opportunity to become Client Gold from buying € 700 per year). Other events are also designed by Micromania as Micromania Games Awards where it is the turn of the consumer to choose the best game of the year.

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