1980: In response to the Japanese obsession claws and signatures, Muji creates its first products deliberately simple, useful and non-branded.
Respect for the basic concept: search functionality, choice of materials, drawing up and simplifying packaging, has built a strong identity and unique design immediately identifiable.
Deliberately basic and timeless, Muji products are designed to meet the needs, not to create them.
Muji is short for Mujirushi Ryohin which means in Japanese: quality products unbranded. Source : muji.fr